Violet is the essential Wildfox kid, she laughs a lot, rollerskates, dances, loves her doggy, loves sugar, loves swimming, has super cool parents (model Kirsty Hume and father Donovan Lietch) and lives in Los Angeles! So who better than to model the fall kids collection? With a mouth full of M&M's we sailed through the Chateau Marmont, cracking up as she jumped on fountain ledges and pouted against windows. Also get a glimpse at a piece from our NEW sunglasses collection, coming this summer!
Official press release:
New York, NY – Wildfox Kids, the “little sister” adaptation of American vintage-inspired womens knitwear brand Wildfox Couture, introduces their Fall 2012 collection and campaign featuring Violet Hume, daughter of model Kirsty Hume and actor/musician Donovan Leitch.
Launching its first collection in 2009, Wildfox Kids is a L.A.-made collection of super-soft tees, sweatshirts, sweatpants and leggings for girls ages 4-14. With continued growth and success of Wildfox Couture’s supreme quality and fit, development of a kids line seemed only a natural progression for the brand. As the creative force behind both Wildfox Couture and Wildfox Kids, co-designers and childhood friends Emily Faulstich and Kimberley Gordon say “We transformed our graphics and bodies from the womens line into fashionable designs that we would have wanted to wear ourselves as kids.”
This collection is a nostalgic tribute to what it feels like to be a child, surrounded by imagination and magic, constantly getting the happy, heart swelling feeling of youth and love for life, when little birds and alligators could be best friends and every day held a mysterious and exciting story waiting to unfold. Reinforcing the idea that you really don't have to grow up as you grow older, this collection celebrates the magic of being a kid.
Photos & layout: Kimberley Gordon
Cartoons: Emily Faulstich
Styling: Kimberley Gordon, Emily Faulstich
Special thanks: Kirsty Hume, Donovan Lietch, Shoshanna Haber